Yesterday I found out about Mission Organic 2010 from the Clif Bar web-site. Basically, only 3% of food consumed in the U.S. is organic and they want to increase that to 10%. So I signed up (and of course get a free organic starter kit). I already eat pretty much all organic when it comes to breakfast (oatmeal, or Clif Bar) so I think I'm already accomplishing my part of the deal.

You can sign up here